Services OverviewHome Builder Consulting

Home Builder Consulting

Grow your sales and your teams with our expert consulting.

Our home builder consulting services can help transform your ideas into reality.

For over a decade, New Home Star has provided expert home builder consulting services to companies throughout the industry. An exceptional sales experience starts with a winning strategy and is supported by a data-driven approach and time-tested processes. These components are appropriately aligned to create a coherent customer journey that moves the bottom-line needle. Partner with one of our consultants to help drive scalable results over various services.

Our services

Our consulting services are designed for you.

Our team consists of professionals in marketing, creative, technology, sales leadership, and project management, and have worked with a variety of builders.

Sales Process

Take a high-level overview of your sales challenges and partner with one of our expert homebuilder consultants to discuss a first-class new home sales approach built on a winning strategy.

Market Analysis

Our market research team can analyze each of your communities to understand how to best position your offering and pricing considerations.

Buyer Research

Analyze existing customers and non-buyers to uncover hidden trends and improve targeting of marketing and sales efforts.

Secret Shops

Hire one of our professionally trained new home builder consultants to secret shop your communities, complete with an analysis matrix with recommendations.

Land Acquisition

Receive intelligent insights and take a data-driven approach to sell more new homes as you purchase new land for new home sales.

Strategic Marketing

Our in-house marketing agency consultants can work with your sales and marketing teams to better align community-level marketing.

You have questions, we have answers.

Why do you need a home builder consultant?

The consulting division at New Home Star is designed exclusively for builders. We are the largest seller of new homes in America, and our home builder consulting services allow you to tap into our strategies, resources, and talent. You choose whether you would like to partner for a specific project or for a longer period of time.

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Creating Sales Operational Excellence

Our team understands the new home sales industry and is eager to share their knowledge. Whether you need guidance on marketing or building strategies for your communities, our teams are ready to help.

Builder-Specific Systems

Builder Systems and Operations Training
Builder Vision, Mission, Values
Charitable Giving and Community Engagement Strategy
Construction Practices and Product Training
Construction Quality Assurance (QA) Processes
Contract Terms Strategy (Earnest Money, Contingencies, Concessions, Time Lines, etc.)
Co-op Realtor Policy and Compensation
CRM System Training
Custom Option and Change Order Processes (if applicable)
Employee Home Purchase Program
Establish Cutoff Dates for Allowable Home Selection Changes
Establish Drive and Site for All Training, Processes, Procedures, Protocols, Product Info, etc.
Land Acquisition Strategy and Process
Preferred Lenders, Title Companies, and Other Third-Party Programs
Sales Contract Training (Presentation, Checklist, Submission, and Management)
Seasonal Building Adjustments (Weather Holdbacks, Foundation/Permit Only)

Community Strategy

Community Grand Opening and New Phase Playbook
Community Knowledge Documents (Asset 180, Competition Study, SWOT, Business Plan)
Floor Plan Lineup Strategy
Home Site Release Strategy
Homeowners Association (HOA) Relations and CCRs
Incentives, Promotions, Back Pocket Strategy
Inclusive Features vs Options Strategy
Inventory Home and Home Start Strategies
Lot Premium Strategy
Low Appraisal Protocol
Monotony Code Policy
Pricing Strategy (Base and Options)
Reservation and/or Offer Policies
Selling/Leasing Model Homes

Customer Experience

Backlog Management Protocol
Buyer Journey Map
Customer Experience Strategy and Training Program
Customer Touch Points (Pre-Construction, Pre-Drywall, Final Orientation, Closing)
Survey Feedback Implementation
Warranty Content and Claim Process

Marketing

Brand Management and Strategy
Builder Statement, Value Propositions (VP), Unique Selling Propositions (USP)
Collateral and Deliverables
Corporate vs Field-Level Marketing
Customer Segmentation and Target Consumer Profiles (TCP)
MLS Listing and Photography Protocol
Prospect Follow-up and Lead Nurture Protocol
Referral Program
Social Media Guidelines
Team Member and Customer Gifting Protocol
Traffic Reports

Meeting Schedules and Meeting Templates

Weekly Builder Meeting (Sales Manager with Division President)
Weekly Construction Meetings (Sales Associate with Project Manager)
Weekly Sales Team Meeting (Sales Manager with Sales Team)
Weekly Triangle Offense (Sales Manager with Sales Associate)

Model Homes

Design Center Process
Guest Registration Process
Model Home Opening/Closing Protocols
Model Home Strategy (Floor Plan, Selections, Work Place, and Staging)
Staffing Plan and Model Home Hours

Online Sales

Builder Website Strategy (What to show and how much)
Chat Bot Implementation
OSC Team Program
Online Sales Training (Initial and Ongoing)

Sales Associates

Community Manager Transfer Procedure
Compensation Program and COGS Strategy
Dress Code
Expense Report Policies
Hiring in Advance of Need (Land Opportunity Gantt Chart)
HR Forms (PPAs, PIPs, SIPs, DARs, Terminations)
Goal Setting and KPIs (IPAs and Turbo)
Mentorship and Developing Leaders Program (Mentors, LDP, IDPs)
Mortgage and Finance Training
Real Estate Licensing and Continuing Education
Recruiting, Hiring, and Onboarding Protocols
Sales Team Contests and Motivation Strategy
Sales Training Programs (Initial and Ongoing)
Scope of Work / Duties and Responsibilities
Team Member Safety Protocol
Vacation, Time Off, and Model Home Coverage Policies

Home Builder Consulting

Our home builder consulting services can help transform your ideas into reality.