Ignite Your Sales Team
With New Home Marketing Software

Empower your team with a lead-generation toolkit to supplement existing marketing efforts and create ownership for sales performance.

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Marketing Bundles

Arm your agents with over 1,500 campaigns curated by marketing experts and used by successful sales agents nationwide. Your team has access to the most innovative concepts, including:

Referral

Market to existing homeowners to earn referrals.

Realtor

Build a consistent engagement with the realtor community.

Prospect

Connect with home buyers looking for new homes.

Business

Network with large businesses or government centers in your area.

Custom Catalogs

Your team’s best-performing ideas deserve to shine. Create a custom catalog specifically for your team that is easy to deploy.

Work with a marketing specialist to make your ideas come to life.
Brainstorm creative ideas.
Receive finished materials quickly.

Marketing Consultations

We’re there for you when you don’t know where to start. Schedule complimentary consultations and receive an action-item deliverable right in the platform.

Communicate your brand’s guidelines and goals.
Receive feedback from our marketing professionals.
Discover new, creative marketing strategies.

Full-Service Marketing

Need to accelerate lead generation? We’ve got your back. Our in-house agency is specialized in home builder marketing and will provide a complimentary assessment.

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FAQs

What is the monthly subscription fee?

Subscription fees vary based on user count and included services. We can tailor the service package exclusively to you.

Each package includes a New Home Connect™ subscription, monthly coaching session, quarterly strategy session, and an in-market kickoff boot camp.

What kind of marketing services do you offer?

We offer several different levels of marketing support. This includes single project support to a complete marketing outsource component, and everything in between:

Salesperson Lead Community Level Marketing (SAMI)
Star Marketing support (graphic design, strategy, and consultation)
Website optimization
On-target marketing alignment (TCPs)
Additional marketing audits
And more!

How do you ensure builder branding standards are maintained?

We schedule a marketing implementation meeting before we begin a marketing project or conduct any work on your behalf. Our lead marketers meet with you and your team in this meeting to ensure that branding guidelines and standards are understood and implemented in all projects.

What are the benefits of working with a specialized marketing agency?

We are a master of one individual focus. Since we have a singular focus on residential new home construction, you receive the benefit of working with a partner who has a keen understanding of industry-specific best practices and proven effective strategies. New home sales and marketing is all we do, and we are committed to staying on the cutting edge with innovative ways to improve our efforts and effectiveness.

We have developed tactics and strategies that help our builder partners sell more homes more profitably — and that begins with the proper marketing plan. Our success depends on our ability to drive sales pace and margin for our builder partners. Thus, our sales and marketing efforts are not the end goal. They are the means to the end — and being highly effective is an absolute requirement.

How do you measure marketing success?

T x C = S (Traffic x Conversion = Sales) is the formula we use to drive and measure results.

We measure the traffic from our marketing efforts in quality and quantity. Marketing efforts must be “on-target” to deliver the highest quality leads possible. This is accomplished with our well-thought-out target consumer profiles (TCPs), which provide precise buyer segmentation. This ensures buyers see the most value in your offering and are targeted for engagement. Next, we want to increase the number of ideal buyers that visit your sales centers and website. All of these are quantifiable through proper reporting metrics that we have in place.