Chicago, IL—New Home Star is excited to announce that Keith McKinney, Vice President of Organizational Development, was a featured speaker at the Southeast Builder Conference (SEBC), one of the most prominent building industry trade shows in the Southeast.
SEBC, hosted by the Florida Home Builders Association (FHBA), was held from July 24 to July 25, 2024, at the Orange County Convention Center in Orlando, Florida. The two-day event featured keynote speakers, networking opportunities, roundtable discussions, and over 300 exhibitors.
McKinney, alongside Anya Chrisanthon and Kimberly Mackey, provided adept insights during the session titled “You Bought The Tech, Now How Do You Get Your Team To Use It.” The discussion focused on bridging the gap between investing in technology and adopting the software with teams. Participants learned firsthand about technology integration, training strategies to motivate sales professionals, collaborative sales environments, incorporating sales tech platforms, and accredited tips to empower sales professionals to be analysts.
“Speaking at SEBC is a significant opportunity to share our actionable strategies with home builders,” said McKinney. “Our goal is to provide innovative solutions through new home sales software to dispel misconceptions and foster growth to streamline technology in sales.”
About New Home Star
New Home Star equips builders with new home sales processes that increase sales while cultivating a world-class culture. For our New Home Star agents, it means that they have access to top-tier home builder marketing strategies and resources. Our builder partners outperform competitors and achieve sales growth through our custom, technology-driven approach.
About SEBC
SEBC was created for construction and home building professionals who want to innovate solutions to connect, build, and sustain within the industry. SEBC participants engage with thought leaders, colleagues, and suppliers to assist their businesses and networks. For more information, visit sebcshow.com.