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Traditional Training Won't Cut It: Why New Home Sales Consultant Training is the Future

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Home Builder Software That Will Keep Your Teams on Track

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Home Builder Software That Will Keep Your Teams on Track in 2024

Home Builder Software

Home Builder Platforms

The world is ever-evolving. Technology constantly changes the way we do things and can help organize and automate processes. And the home building industry is no different. There are a number of home builder software platforms that can support builders with their needs. We dive into a list of them in this article.

Best Home Builder Software

Is there a best home builder software? This question comes up often, and we must provide an answer that most hate: “It depends.” Looking at your team, your needs, and your processes are key when deciding what software to choose. Perhaps you just need one or two platforms to help in areas where you need some additional support. Or, you may want a suite of services that can cover most, if not all, of your needs.

Luckily, there are a number of choices when it comes to home builder software. 

Home Builder CRM Software

A customer relationship management system (CRM) helps builders capture and manage leads. This includes managing tasks, sending emails, logging calls, and creating notes. A CRM is essential for home builders who want to manage their clients and prospects methodically. There are a number of home builder CRM software tools that can help keep builders organized.

HubSpot CRM Learn More
Salesforce CRM Learn More
Lasso CRM Learn More

Hubspot CRM

Hubspot is the mecca of CRM systems. This includes marketing automation, sales resources, content management, and customer service. The prospecting workspace is easy to use and can help turn more leads into deals. 

Why we like it: Hubspot offers top-of-the-line marketing features like pay-per-click (PPC), email templates, and a website and webpage builder. If your organization wants to focus on marketing within its CRM, this is the way to go.

Pricing: Hubspot does have a free plan, but the more you pay, the more features you’ll get. You can pay á la carte per user and pay $20-$50/month per Hub on the Starter plan. The full CRM Suite starts at $50/month on the Starter plan to $5,000/month on the Enterprise plan.

Salesforce CRM

Salesforce is highly customizable and features advanced sales reporting and forecasting. It started as a CRM tool but has grown to become the sales automation software. Salesforce’s content scoring tools are very accurate when determining the likelihood of conversion.

Why we like it: The standard dashboard shows your entire pipeline at a glance, plus users can personalize their widgets. Depending on the user’s role, they can set their dashboard to show their leads, opportunities, anticipated close date, and more.

Pricing: Salesforce does have a 30-day free trial. After that, charges are per user, per standalone app. Plans start at $25/month at the Professional level and up to $500/month at the Unlimited+ level.

Lasso CRM

When it comes to home builder CRM software, Lasso is a choice for many. It is designed exclusively for new home marketing and sales teams and allows them to capture, engage, and convert more leads into purchasers. Users can also manage construction timelines, floor plans, customizations, and lot purchases.

Why we like it: The suite of services can be customized based on your organization. This includes new home builders, real estate developers, and manufactured home builders.

Pricing: Pricing is customized based on each organization’s needs. 

Home Builder Construction Software

This specialized software is designed to assist construction companies, builders, and contractors with their home-building projects. This includes project management, estimating and bidding, financial management, inventory management, and reporting. Each of these home builder construction software solutions has different features that can fit the home builder’s specific needs.

Buildertrend Learn More
NEWSTAR Learn More
BuildPro Learn More
Procore Learn More
MarkSystems Learn More
Mitek Sales Simplicity Learn More
Mitek Kova Learn More
Premier Learn More

Buildertrend

Buildertrend eases communication between all stakeholders on a construction project by allowing teams to manage their client relationships, construction timelines, materials, finances, and sales. And, it’s all done through centralized documentation, saving teams time and money.

Why we like it: Buildertrend is a viable home builder technology option for smaller home builders who want a more affordable option to grow their business. 

Pricing: The Essential plan is $499/month and the Complete plan is $1,099/month.

NEWSTAR

This integrated home builder construction software solution is designed to manage all business functions for single-family, multi-family, high-rise, condominium, and land development projects. NEWSTAR is easy to use and helps builders optimize the building process and support the modern buyer’s journey at every phase.

Why we like it: NEWSTAR is a product of Constellation Homebuilder Systems, one of the leaders in home builder software, so updates to this software will be made quickly as the industry evolves.

Pricing: Pricing is customized based on each organization’s needs. 

BuildPro 

BuildPro facilitates communication between builders and suppliers so processes can move along quickly and efficiently. Robust features include scheduling, estimating, vendor management, reporting, and a homeowner portal.

Why we like it: Users note that this home builder software is easy to use and allows home builders to produce more while spending less, all while keeping them organized.

Pricing: Pricing is customized based on each organization’s needs. 

Procore

Procore is one of the top choices when it comes to overseeing home construction projects of all sizes. The interface allows collaboration across clients, construction teams, subcontractors, and more. Overall, the work amongst teams is simplified from bidding to closeout.

Why we like it: Procore fosters a community of peers, allowing builders to grow their online community. They also offer expert help 24/7.

Pricing: Pricing varies depending on the features you choose. Plans start at $365/month.

MarkSystems

MarkSystems offers effective communication solutions for new residential construction to ensure successful outcomes. It eliminates the need for manual data entry and centralizes all project-related information, including scheduling, cost, purchasing, and interactive solutions like online sales and design centers.

Why we like it: Workflows can be customized, allowing home builders to tailor their processes to their needs.

Pricing: Pricing is customized based on each organization’s needs. 

Mitek Sales Simplicity

Sales Simplicity has long been known as the leader in CRM and sales automation for the home building and real estate industries. This multi-use platform is capable of integrating with existing business systems and is customizable.

Why we like it: This can be considered the “original” when it comes to home builder construction software. And everyone likes the original.

Pricing: Pricing is customized based on each organization’s needs. 

Mitek Kova

This is the perfect solution for managing all of your workflows. Mitek Kova converts all disorganized information into a useful and effective enterprise, all within one platform. When changes are implemented to one document, the change is automatically updated throughout the business.

Why we like it: Mitek Kove uses a single data source, so insights are based on the most current and accurate data.

Pricing: Pricing is customized based on each organization’s needs. 

Premier

Premier topped Forbes Advisor’s list for Construction Accounting Software in 2023. It provides all the tools home builders need to ensure operational excellence, including streamlined billing, advanced accounting, forecasting, collaboration tools, customizable dashboards, and AI/automation. 

Why we like it: The predictive intelligence tool works as a “superpower assistant” and can help immediately identify answers to your questions. It’s a great feature in this new AI-driven world.

Pricing: Packages start at $249 per user/month. There is also a $50,000 implementation fee.

Home Builder Sales Enablement Software

Home builder sales enablement software is specialized home builder software designed to streamline and optimize the sales process for professionals in the industry. These software solutions usually offer a range of features to help sales teams effectively manage leads, communicate with prospects, track sales activities, and close deals more effectively.

New Home Connect™ Learn More
Do You Convert Learn More

New Home Connect™

In a platform designed exclusively for builders, New Home Connect™ contains world-class marketing, sales training, and operational resources. The Training Hub contains over 500 training modules and over 50 training manuals while the Operations Hub connects new home sales professionals across the nation so they can share their insights and expertise.

Why we like it: Sales consultants can access field-based data to make strategic pricing and incentive decisions, and gain insights on the competition.

Pricing: Subscription fees vary based on user count and included services. 

Do You Convert

With Do You Convert, partnerships are tailored to each builder’s needs. Online marketing, online sales training, and creative services offerings are available. Executive coaching is also available for marketing strategy and lead generation.

Why we like it: The comprehensive secret shop allows builders to experience the customer journey from the customer’s perspective. 

Pricing: Pricing is customized based on each organization’s needs. 

Homebuilder Backlog Management Software

This specialized software helps home builders and construction professionals manage their backlog of work effectively. With these platforms, organizations receive assistance with their tracking, prioritization, and scheduling so projects can be completed on time while maintaining quality and profitability.

Builder Signal Learn More
Knowify Learn More

Builder Signal

This streamlined app allows updates to be seamlessly sent to customers so they can stay updated on their build. With Builder Signal, builders just take pictures of the home, select the construction phase, and select the home. Updates are automatically sent to the customer, who will receive a notification link to their home’s website with a visual timeline.

Why we like it: It’s a simple and visual communication tool that leaves customers love and allows the sales team more time to sell.

Pricing: The Starter package starts at $5 per home/month.

Knowify

Knowify helps contractors bid, manage, and invoice for every project in one place. The streamlined project workflow keeps the whole team on-task, on budget, and on the same page. Teams also receive faster and more accurate change orders, WIP reports, and invoices.

Why we like it: Each builder receives unlimited onboarding, training, and support. Plus, the dashboard shows real-time costs vs budget and progress vs plan.

Pricing: There is a 14-day free trial period. The Essentials package starts at $186/month per user, plus a setup fee. An Unlimited package is available for large, complex teams.

Home Builder Estimating Software

Home builder estimating software is designed to assist home builders, contractors, and construction professionals in estimating the costs of residential construction projects. They typically offer a range of features to streamline the estimating process, improve accuracy, and save time for builders.

Higharc Learn More
Clear Estimates Learn More

Higharc

This platform helps design, estimate, sell, and build new homes. Real-time automation and 3D customization assist teams with faster design, while changes can be made rapidly to eliminate warranty issues. 

Why we like it: In this platform, purchasing data is instantly reflected in the design documentation and collateral, eliminating silos, rework, and inaccuracies.

Pricing: Pricing is customized based on each organization’s needs. 

Clear Estimates

Clear Estimates helps builders create estimates quickly and easily. It comes with over 130 templates for common jobs, including bathrooms, garages, kitchens, and more. This powerful home builder software also comes with professional contract language, so builders do not need to type out long proposals.

Why we like it: Material and labor costs are updated every three months and are specific to 400 areas across the U.S., so builders will always receive the most accurate estimates possible.

Pricing: Plans start at $59/month.

Home Builder Marketing Software

Several tools and platforms can help builders promote their properties, generate leads, and convert prospects into customers. Depending on the platform, builders will receive a wide range of features to help with home builder marketing, including website, design, email, social media, content, pay-per-click, and strategy.

Zillow Learn More
Realtor.com Learn More
NewHomeSource Learn More
NterNow Learn More
Anewgo Learn More
Canva Learn More
BombBomb Learn More
Utour Learn More

Zillow

Zillow has been the go-to destination for buyers, sellers, and renters with its wealth of information, tools, and resources about housing. It is one of the most widely used platforms for real estate needs in the United States. Here, individuals can browse property listings, home values, home buying and selling tools, rental listings, and real estate agents.

Why we like it: Zillow offers home buyers mortgage calculations, affordability calculators, and access to lenders. It really is a one-stop shop.

Pricing: Pricing is customized based on each organization’s needs. 

Realtor.com

This leading online real estate platform provides comprehensive listings of homes for sale and rent, plus lists properties that have recently sold. Realtor.com is operated by the National Association of Realtors® (NAR) and provides a real estate agent directory along with property listings, home values, and neighborhood information.

Why we like it: Realtor.com offers guides and resources for buyers and sellers so they can navigate the real estate process more efficiently and effectively.

Pricing: Pricing is customized based on each organization’s needs. 

NewHomeSource

NewHomeSource has one of the largest collections of new construction home listings in the United States. It also is the only independent source of reviews for home builders from verified home buyers. Buyers can shop and compare homes and review the contract, match with a lender, and digitally sign all from the comforts of their home.

Why we like it: Builders can connect with buyers through the platform and answer any questions they may have.

Pricing: Pricing is customized based on each organization’s needs. 

NterNow

Many home buyers would prefer to tour homes on their own without pressure from an agent or sales consultant. NterNow makes that happen. Shoppers can schedule a self-tour directly from builders’ websites and safely and securely tour homes for sale. Buyers can even integrate with their security systems.

Why we like it: Builders can collect contextual data for sales follow-up, which is captured in their CRM.

Pricing: Pricing is customized based on each organization’s needs. 

Anewgo

With Anewgo, builders can provide a place for buyers to shop and design their new home online. This includes interactive photos and floor plans, virtual tours, videos, and data analytics. This amounts to a fantastic customer experience; allowing builders to optimize their sales and marketing efforts.

Why we like it: The interactive content collects a large amount of data, so it can personalize and drive the customer experience.

Pricing: Pricing is customized based on each organization’s needs. 

Canva

Some may not think of Canva as an integral home builder software product, but it is a huge help for design tasks. Canva comes preloaded with templates and graphics for marketing efforts like social media and email, plus users can create their own. It is easy to use and the perfect platform for builders who do not have access to a full-time graphic designer.

Why we like it: Builders can input their brand assets so all team members can use approved logos, images, colors, and more.

Pricing: The basic plan is free to use. For team use, packages can go up to $120 per person, per year.

BombBomb

BombBomb is a video messaging platform that home builders can use for marketing, training, and collaboration. Data shows that 81% of users get more email replies, 87% get more email clicks, and 68% get increased conversions. It is an ideal way to communicate with buyers instead of email and texting.

Why we like it: This is a personalized way to send updates to home buyers on design and project progress. 

Pricing: There is a 14-day free trial, then plans start at $33/month.

Utour

With Utour, buyers can tour new homes on their own time, accelerating the sales process for home builders. Builders install digital locks with the help of Utour and then connect the scheduling site to their website. 

Why we like it: Builders can add QR codes to their on-site signage so shoppers can schedule a self-tour while at the site.

Pricing: Pricing is customized based on each organization’s needs. 

FAQs

What is the best home builder software in 2024?

There are a number of platforms that can help builders be more efficient, organized, and increase sales. Builders should carefully consider their specific needs and research what home builder software can help meet their goals.

Hubspot, Salesforce, and Lasso are great CRMs for managing tasks, sending emails, and organizing prospects and deals. BuilderTrend, NEWSTAR, and BuildPro can help keep construction projects running smoothly and on time. New Home Connect™ and Do You Convert offer sales training for sales teams, and Zillow, Realtor.com, and Canva are popular tools for marketing support.

How can home builder software help my organization?

Home builder software is a great tool for managing tasks, streamlining efficiencies, organizing sales leads, and enhancing overall project management. This helps with collaboration and communication between teams: sales, construction, marketing, finance, and quality control can easily track projects and report on key performance indicators.

How can I get my team to use home builder software?

Teams need to feel supported and heard when using new tools like home builder software. Leadership should provide training and support and clearly communicate how these new tools will help the team have better conversations and make better decisions, thus creating more sales.

Teams can make training fun by using gamification. If you offer prizes, your teams will compete and learn!

Selling New Homes is a Click Away

We offer a host of home builder consulting services that are designed for you to sell more homes, more profitably. If you need support choosing home builder technology for your team, schedule a call with one of our Business Strategists today.

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