As a home builder, it's essential to use technology that furthers your business goals, whether to increase traffic and conversion rates or enhance your sales team's culture. The caveat? Software can be expensive, and finding the one that fits your needs and budget takes time.
Finding free home builder software can be complex, and research is critical. Begin by asking: "Which software will help the team the most?" Understanding your unique home building needs can help determine which software fits best. Research industry blogs, YouTube videos, online reviews, and thought leaders in your field to learn what others are using and why will be helpful in your software search. On top of that, some software companies offer free trials or have versions that are free to use publicly. Validate the value of the software by taking advantage of free trials or discounted rates before making your final decision.
Because you're busy and have a lot on your plate, we researched five free home builder software to help your home building business thrive. The following software assists in marketing, branding, sales, and home visualizations, all of which will help you save time and improve your brand.
Hubspot is a sales and marketing tool that can help you land new prospective clients and market to your target audience. The platform allows you to track and save your data for up to one million contacts for free. You can also track fifteen minutes of calling per month. For follow-up methods, HubSpot includes complimentary branded emails and connects two social media accounts for ad management, five active email lists, and 2,000 marketing emails sent monthly. Hubspot is an all-in-one software that helps you run your business with your sales and marketing. The CRM function and select sales and marketing components are free, while other functions require payment.
Key takeaway: HubSpot keeps assets organized and provides an online tool for tracking and saving progress with just a few clicks.
Canva is a media creation platform that allows you to create everything from presentations, documents, merchandise, business cards, and more. The software provides easy access to your company's branding elements to ensure consistency across all projects. Canva's interface is easy to navigate and creates eye-catching content that adds personality and an artistic flare to your branding. Not sure where to start? You can access Canva's hundreds of template options to jumpstart any project. Canva allows you to work in teams and save your progress in real-time, so you can quickly return to your projects repeatedly.
Key takeaway: Canva provides intuitive, user-friendly ways to create modern, professional, and aesthetical content.
Floor Planner is an excellent software option for showing buyers what their home can look like once it is complete. When used correctly, it's a game-changing tool for the selling process. Floor Planner helps buyers visualize the house as their own and how they can personalize each room. This software has many capabilities, including 3D viewing and fill functions that can easily add furniture and help stage rooms.
Key takeaway: Floor Planner is free homebuilder software that is excellent for examining home designs in an easy and understandable way.
Zillow is a real estate platform that allows you to post listings for new communities. This free home builder software is an easy way to market new homes. Zillow can even assist in researching the area and average sales prices of homes on the area map to discover competitive pricing strategies to appeal to target consumer profiles. It can also be a valuable tool for researching home styles and features people seek in the local market. Zillow's platform can be helpful for research and seeing how different neighborhoods sell and how modern the area is.
Key takeaway: This platform can help you conduct valuable research, develop a business strategy for a particular area, or discover new areas to develop.
Hootsuite is a social media marketing platform that can help you manage your company's social profile. The Hootsuite dashboard consolidates all your social accounts into one platform, so everything will be in one place. The platform also analyzes post data to determine which performs best, helping you optimize your overall social media strategy. The platform's AI integration assists with crafting captions, hashtags, and bios on platforms such as Instagram, Twitter, YouTube, and LinkedIn. You can also enroll in Hootsuite Academy to learn tips and tricks about social media marketing and how to utilize the platform. Hootsuite offers a free trial for 30 days of their services before a paid subscription is required. It covers all things social and has various services, including posting and, most importantly, data.
Key takeaway: Hootsuite is essential in leveraging social media to spread your brand to the local community and beyond.
At New Home Star, our proprietary sales management platform, New Home Connect™️, specifically allows home builders to sell more homes more profitably. This leading home builder software was built to provide support with access to 1500+ marketing bundles catered to your specific builders, 500+ training modules built for on-the-go agents, and a network of 670+ agents nationally. Interested in learning more? Book a free consultation today!