An eye-catching website that captivates the interests of potential customers is a crucial asset for all companies. Your company’s website is usually the first impression you will make on new home buyers and is a vital tool to help turn these visitors into satisfied customers.
Purchasing a home is an incredibly thrilling and emotional milestone. But how does this journey begin? An eye-catching website that captivates the interests of your target market and potential buyers is a crucial asset for your home building company. Typically, a company's website is the first impression made and showcases all the company has to offer in the hopes of turning visitors into satisfied customers. Capturing your target market starts with visual appeal and easy navigation.
What makes great home builder websites stand out?
The blend of functionality and aesthetic appeal within a website's design is critical in fostering a seamless and valuable user experience. The following are various factors that can make a home builder website stand out:
- Unique Design: When formatting your website, use original design/content. This allows you to express your creativity.
- Navigation: User-friendly navigation will provide website visitors with an easy way to explore the website, often allowing the user to gain a favorable impression of your brand.
- Brand Consistency: Use consistent brand colors, tones, and language throughout the website. This will personalize your site and promote your home builder brand as a whole.
- Vision Statement: Your company's vision statement should be the first focus point. This will communicate your goals and intentions and draw the visitors in by creating personal connections.
- Engaging Content: Keep the information on your website exciting and consistent with the brand tone. The home buying process is monumental. As such, you must ensure that the website's content is compelling and informative about what is happening in the community and the broader real estate industry.
Here are some examples of recent award-winning websites that check all these boxes.
- Lacoste Heritage: The website's visual appeal, easy navigation, and purpose are immensely captivating, making it truly stand out.
- Unseen Studio: This designer website's prominent color theme and aesthetic appeal instantly enthralls its visitors.
After looking at these examples, what caught your attention? What visuals, elements, and features stood out the most to you as a visitor and user?
The importance of a well-crafted home builder website design
A well-designed website is vital for adequately informing users and turning prospective buyers into satisfied homeowners. It should reflect your professionalism and credibility as a home builder. A captivating website can set you apart and drive success in a competitive market. These platforms also serve as a virtual storefront, allowing customers to conveniently explore your company's offerings.
Let's examine some current home builder websites and the features that make them stand out.
10 home builder websites raising the bar
1. Maronda Homes
Why we like it: Right off the bat, Maronda Homes establishes an emotional connection with website visitors, displaying their commitment to families and communities. The subtle integration of company colors emphasizes its brand identity throughout.
2. Elliot Homes
Why we like it: This website's structure subtlely highlights Elliot Homes' colors, high standards, and mission statement. Its responsive design makes it easy to scroll and navigate.
3. Hayden Homes
Why we like it: The emotional appeal of the prominently placed mission statement, showcasing Hayden Homes' "people-first mentality," draws the visitors in and fosters a welcoming community.
4. Toll Brothers
Why we like it: A stunning photo gallery, pronounced homeowner incentives, and Toll Brothers' highlighted accomplishments combine to make this website design informative and easily navigable.
5. Landsea Homes
Why we like it: Visitors are immediately drawn in by the high-quality b-roll footage showcased in the website’s hero section. This quick video highlights a selection of Landsea Homes and the accompanying lifestyle awaiting potential buyers.
6. Davidson Homes
Why we like it: User-friendly and intuitive website navigation helps visitors select the region Davidson Homes is active in and, ultimately, the right community for their family. To establish trust, the builder provides a digital “Guide to the Homebuilding Process," which walks first-time buyers through each step of purchasing a home.
7. Ashton Wood
Why we like it: The website's simplistic yet luxe design makes the imagery of the homes the stunning focal point, underscoring Ashton Wood’s design-forward building approach. This website is the epitome of “less is more.”
8. Empire Communities
Why we like it: The bold design of the builder’s logo is mimicked by all page headings throughout the website for harmonious brand consistency on each landing page. This clean web design, blended with the bold font, creates an eye-catching and engaging online experience.
9. CBH Homes
Why we like it: While red (CBH Homes' primary brand color) tends to be one of the more dominant hues of the color wheel, its tempered use as an accent color on the builder’s website is more striking than overpowering. This design approach proves that by utilizing bolder brand colors, you can make your website “pop.”
10. Inland Homes
Why we like it: There is nothing static about the Inland Homes website, making for an interactive user experience. As visitors scroll the home page, the images move fluidly along with page elements such as navigation arrows and the main menu tab.
After browsing through the examples, what stood out to you most? Each of these home builder websites has several elements in common: on-brand colors, consistent tone, easy navigation, and user-friendly landing pages for increased visitor engagement. With these key factors in mind, are you ready to design your home builder website?
Home builder website design next steps
Utilizing your creativity and strategic vision, you can start crafting the crucial elements that successful company websites encompass. This is an opportunity to create an innovative website that sets new standards within the home building industry.
Always identify your target customer and tailor your content to fit their needs. A well-crafted website will engage and retain your visitors, ultimately playing a crucial role in your home building success. From there, you can begin meticulously planning every detail, vision, or strategy that would adhere to your brand.
Whether you want to enhance your website with your home builder slogan, mission statement, or company vision, these articles will help you every step of the way.
