Once a home is sold, homeowners are quickly overwhelmed with excitement and anticipation for the many memories that will be made there. Whether they are first-time home buyers or seasoned ones, the beginning of this new adventure deserves to be celebrated.
One way you, as the sales agent, can help commemorate this landmark occasion is to buy a closing gift for new home buyers. These gifts express gratitude and serve as a lasting reminder of this milestone in the homeowners’ lives. Not only is this a thoughtful token of appreciation that can build lasting relationships, but it can also serve as a part of your home builder marketing strategy. When choosing the perfect gift, consider the factors laid out in our Target Customer Profile (TCP). Also, keep in mind any allergies or hobbies that were mentioned throughout the home buying process. This attention to detail will ensure that the gift seamlessly complements the home buyer’s preferences.
Here are 26 closing gift ideas to show appreciation for new and current homeowners.
Introduce the neighborhood's hidden gems with samples from local mom-and-pop shops. Partner with local businesses and put together a gift basket that highlights local attractions and restaurants. Personalize this gift by including the buyer’s favorite activities or hobbies.
This aesthetic yet practical gift can mean the world to the new homeowner. The cheese board can be personalized with the first letter of their last name or their full last name along with the year they bought the home. Bonus: This decorative item gives their home an extra personalized touch.
Warm pie and cookies always bring back nostalgic memories. This is an excellent opportunity to showcase your favorite local bakery and feature seasonal favorites such as Christmas cookies or pumpkin pie.
Is this a first-time home buyer? Do they love to host events? If so, this is an opportunity to equip them with backyard games for get-togethers, cookouts, or days when they just want to get outside with their family.
Stovetop covers easily allow for extra counter space when cooking. The cover can be personalized with an outline of the home, including the year the home was purchased, or with the new homeowner’s last name or the initial of their last name.
After moving into a new home, dust and debris can cover the floors, kitchen, and personal belongings, making a cleaning bundle a must for new homebuyers. Items in the bundle can include a microfiber towel, brooms and mops, Windex, counter cleaner, floor cleaner, and paper towels
Water bottles and travel mugs are practical everyday items that homeowners will enjoy using in their new homes and on the go.
Toolkits are a fantastic gift for new home buyers, especially those who love a good DIY project. Not only can a toolkit help on move-in day, but it can also help with home improvement projects, assembling furniture, and hanging wall decor for years to come.
Is your new homeowner a proud pet parent? Pet gift baskets help make the transition into a new home a little easier for the family’s beloved animal. Put together a basket with tasty treats, fun toys, and even a new bed. Tails are sure to wag
Add some color to the new home with a plant. Opt for low-maintenance indoor plants that can be enjoyed without time-consuming legwork, especially when the homeowners are still settling in.
A cutting board is a sensible gift that can be used for years. These multipurpose boards can be used in the kitchen or for decoration throughout the home.
If your buyer loves to cook, gift them with new kitchen utensils and a local cookbook with recipes created in the region.
Every community has unique spots to explore. Finding a local attraction, such as a water park, historical landmark, theme park, or zoo, is an easy way to excite the new home buyer about their newfound community.
Want more ideas for marketing on a community level?
Your teams will see results when they incorporate referral marketing, realtor marketing, and homebuilder social media into your home builder marketing plan. You will see an increase in home builder lead generation and, therefore, increase your new home sales.
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