Artificial intelligence (AI) is an evolving set of technologies that can analyze large datasets, perform fundamental and complex tasks, simulate human intelligence, and much more. AI will undoubtedly revolutionize industries and promote efficiency and growth across multiple sectors.
So, as this technology changes and progresses, how will the real estate industry adapt to it?
New home sales professionals must learn to adjust to the latest trends and tools that innovate how homes are sold. Looking toward the future of AI, establishing a premise for how this technology can be used within this industry is essential. With lower time, cost, and labor constraints, AI tools for real estate agents can significantly improve overall efficiency and client satisfaction when used correctly.
👇Below is a starting list of AI for real estate agents that will revolutionize how homes are sold.
What it does: Virtual staging AI transforms photos of an empty, unstaged house into a “listing-ready home” in seconds. Users can request specific design styles and themes, ensuring the generated outcome aligns with what is needed. Virtual Staging AI can also replace any furniture or unwanted items in the picture with visually appealing designs. Just snap a photo, upload it, and list it!
How it can help: We are no strangers to the substantial amount of time it takes to stage a single room, let alone an entire home. Using Virtual Staging AI for real estate, agents can increase their efficiency by saving time and money on the staging process of selling a home. For a fraction of the cost it takes to design and decorate a room physically, agents can publish visually stunning rooms to appeal to their clients within minutes.
Price: Starting at $16/month for six photos.
What it does: Canva AI focuses on the visual aspect of marketing and selling homes. Whether you’re a graphic design expert or need a little assistance in that department, this artificial intelligence provides easily accessible tools that aid overall marketing efforts, such as on-brand visuals and designs, editing, and campaigning. Users can seamlessly create ads, presentations, flyers, and more. Canva also offers a feature to generate realistic images to help prospects visualize their dream homes.
How it can help: Canva AI helps real estate agents focus on what they do best: transforming the world of real estate by selling properties. This strategic asset will benefit sales agents in terms of how the property being sold is perceived. With just one user-friendly platform, agents can create an abundance of quality content for their clients, making this one of the most valuable AI tools for real estate agents.
Price: Starting at $15/month; free option available.
What it does: Simulating human-like conversations, AI chatbots can provide quick answers and updates to customer inquiries or concerns. With their complex engineering, chatbots understand user input and generate an appropriate response, catering to each unique scenario. Some chatbots can also perform repetitive tasks, like setting up appointments, updating clients on new listings, and sending reminders. Various AI chatbot systems specializing in customer service, including Tidio and Landbot, are available.
How it can help: Chatbots can drastically reduce an agent’s workload and improve internal and external communication, improving the buying and selling process and overall customer retention. This type of AI for real estate agents can act as a personal assistant, supporting organization and smoother processes.
Price: Prices range; some free systems are available.
What it does: CINC is a customer relationship management (CRM) tool that aims to generate leads and guide them to the “appointment-ready” stage. By providing contextual data and mimicking human interactions, CINC can close more leads in a faster, more technologically advanced manner.
How it can help: With its intelligent CRM and lead nurturing automation, CINCI is specifically designed to advance the real estate field. Leads are being nurtured 24/7, allowing agents to stay on top of all their responsibilities when busy.
Price: Starting at $899/month.
Need day-to-day solutions within the real estate industry? Here are a couple of trusty tools your sales leaders can rely on.
What it does: Have you ever needed a creative boost? ChatGPT has quickly become a household name as one of the leading chatbots that generate human-like responses. It is considered a language processing program that obtains large amounts of data from the web to provide quick and accurate responses and help with various tasks as needed. Some valuable functions include brainstorming, quick answers, and drafting emails, copy, and marketing collateral.
How it can help: Among the most well-known AI for real estate agents, ChatGPT can help executive leaders and sales team members benefit from fast business operations. Users can browse the entire internet within seconds, develop ideas for marketing content, and analyze client data all in one system, improving efficiency and productivity.
Please note: Relying solely on this tool is not recommended. ChatGPT can help you get started on your task by brainstorming ideas, but a member of your team should do the majority of the content development and fact-checking.
Price: Starting at $20/month; free option available.
What it does: Meta AI is a chatbot owned and operated by Meta. This technology can perform the same operations as ChatGPT but focuses more on images and creativity. AI-generated images are right at your fingertips, bringing your ideas to life. Meta AI can also edit your pictures and is marketed as your “go-to creative assistant.”
How it can help: This tool can help professionals brainstorm and visualize content. With its easy accessibility, Meta AI can provide unique tactics and initiatives for selling more homes and enhancing real estate strategies.
Please note: If your sales team opts for fully AI-generated photos, it is a good idea to add a quick disclaimer or note in the caption to establish credibility and avoid misleading potential buyers.
Price: Free.
Artificial intelligence is here to stay, as the future will be filled with an increasing demand for efficiency. Real estate professionals must learn to utilize these tools ethically, boosting the productivity and operations that go into the complexities of selling a home.
Interested in learning more about this ever-changing industry? Check out our blog and AI real estate tool to learn more about cultivating effective and lasting strategies 🚀