New Home Sales Training Videos, Tips, Techniques, & Ideas | New Home Star

5 Reasons You're Losing The Sale

Written by Star Report | Sep 16, 2014

Selling homes can be the most enjoyable experience you have, after all, you are making people's dreams come true; however this rule only holds true if you are actually doing relatively well. Many professionals fall victim to unsavory habits that end up costing them a sale and potentially ruining their reputation in the market. Some of the most popular mistakes that are made in the field range from personal bad habits to a lack of foresight.


1.) Learn to listen


The best relationships are built on communication and without communication there is no trust. Often times Salespeople jump the gun without really listening to what their clients want or need. Taking the time to listen to your customers will help you empathize with them and better understand their needs.


2.) Manage your Time


One of the worst feelings you can have is the feeling of being rushed. It causes you to be disorganized and you can bet your bottom dollar your clients will notice it too. People that are buying homes are already bracing themselves for a monumental change in their lives, the last thing they need to feel is that the person guiding them on this journey can't manage their own life.


3.) Plan everything through


Many agents underestimate the value of a good plan. It is essential to try and strategize to the best of your ability and market yourself. Without a proper plan of action, you run the risk of running into issues you may not be able to handle. Even the most seasoned agent can fail miserably in the field if they do not come prepared to deal with any questions, situations, or even types of buyers.


4.) Tools of the trade


Competition in the real estate industry is fierce and there are all sorts of tools that are at your disposal, so use them. Your consumers are engaging themselves in all sorts of technologies aimed at making themselves more knowledgeable about the home buying industry. Wouldn't it be wise that you verse yourself in those same tools and know how to reach your consumer? These days, the reality is that a sale is made for sales agents before they really even get a chance to speak to the consumer; all that's left is for you to close.


5.) Train harder, think smarter


Training is perhaps one of the most important things for any and all sales agents. No one is ever beyond the point of training unless they choose to be and if they choose to be they might as well retire. Training techniques to keep up with the current consumer are vital in order to make sure that you are constantly ahead of the curve. Technology changes, consumers change, and the homebuilding industry is ever expanding and changing; you need to follow that trend.Selling homes can be the most enjoyable experience you have, after all, you are making people's dreams come true; however this rule only holds true if you are actually doing relatively well. Many professionals fall victim to unsavory habits that end up costing them a sale and potentially ruining their reputation in the market. Some of the most popular mistakes that are made in the field range from personal bad habits to a lack of foresight.


1.) Learn to listen


The best relationships are built on communication and without communication there is no trust. Often times Salespeople jump the gun without really listening to what their clients want or need. Taking the time to listen to your customers will help you empathize with them and better understand their needs.


2.) Manage your Time


One of the worst feelings you can have is the feeling of being rushed. It causes you to be disorganized and you can bet your bottom dollar your clients will notice it too. People that are buying homes are already bracing themselves for a monumental change in their lives, the last thing they need to feel is that the person guiding them on this journey can't manage their own life.


3.) Plan everything through


Many agents underestimate the value of a good plan. It is essential to try and strategize to the best of your ability and market yourself. Without a proper plan of action, you run the risk of running into issues you may not be able to handle. Even the most seasoned agent can fail miserably in the field if they do not come prepared to deal with any questions, situations, or even types of buyers.


4.) Tools of the trade


Competition in the real estate industry is fierce and there are all sorts of tools that are at your disposal, so use them. Your consumers are engaging themselves in all sorts of technologies aimed at making themselves more knowledgeable about the home buying industry. Wouldn't it be wise that you verse yourself in those same tools and know how to reach your consumer? These days, the reality is that a sale is made for sales agents before they really even get a chance to speak to the consumer; all that's left is for you to close.


5.) Train harder, think smarter


Training is perhaps one of the most important things for any and all sales agents. No one is ever beyond the point of training unless they choose to be and if they choose to be they might as well retire. Training techniques to keep up with the current consumer are vital in order to make sure that you are constantly ahead of the curve. Technology changes, consumers change, and the homebuilding industry is ever expanding and changing; you need to follow that trend.