As homebuyers continue to leverage online resources during their buying process, press releases have become critical in creating the most favorable thought process for your prospects. As you publish fresh content, the press release usually receives priority over static content on search engines like Google or Yahoo. In turn, this allows you to place timely messages that promote growth, stability, and progress via a credible third party. It can also assist in the improvement of search engine rankings. Below you can find 20 topics custom-tailored to the builder industry, usable for your next press release.
Company Growth and Strategy Shifts
- Celebrating anniversaries and milestones
- Taking major steps to go "green" with processes and products
- Launching a referral program for prospects or Realtors
- Recruitment of new executives and major promotions
- New partnerships with product vendors and developers
- Release of new technology that assists buyers in home design
- A strategic acquisition and/or merger
- Development of a new website or a significant update
Community, Service and Home Updates
- Grand opening of a community or a new phase
- Groundbreaking events for model homes
- Changes in warranty programs or extended services
- Construction of new community amenities
Customer Wins and Endorsements
- Local & national home building awards
- New accreditations for the company
- Announcing a media appearance
- Receiving endorsements from influencers
- Promoting a new customer satisfaction milestone
Social Responsibility
- Involvement with charities
- Establishing a scholarship
- Sponsoring an event or team
Although there are many other topics that you can use, the list above is a great starting point for building a PR content strategy. We wish you the best of luck in your next release!
